Our People and Resources

Norma is the founder of Provencio Advisory Services, Inc. Norma has 25 years of financial consulting experience. Norma was with Arthur Andersen for 23 years and was the Partner-in-Charge of its Pacific Southwest Healthcare Practice from 1996 to 2002. Norma joined KPMG in May 2002 and was the Partner-in-Charge of its Pacific Southwest Healthcare Practice until she resigned her partnership in September 2003 and formed Provencio Advisory Services. Norma was responsible for the audit, business consulting, and tax practices at Andersen and KPMG.

Since 1983 Norma has worked exclusively with healthcare organizations including serving the business advisory needs of hospitals, long-term care facilities, home health agencies, physician groups, and managed care organizations. Norma has directed and performed numerous consulting engagements related to demand studies, feasibility studies, financial forecasts and projections, and business plans. She also has extensive experience in performing operational reviews, reimbursement planning, HMO/PPO contracting, and performing due diligence for acquisition purposes. From 1998 to 2001 Norma was the lead healthcare financial advisor to Lazard Freres on healthcare acquisition targets.

Representative engagements include serving as a financial advisor to Sun Healthcare Group, Memorial Health Services, Torrance Memorial Medical Center, UCLA Medical Center, and Tenet Healthcare.

Norma received her Bachelor of Science in Accounting from Loyola Marymount University. She is a Certified Public Accountant licensed in California and is a member of HFMA, AICPA, and the California State Society of CPAs. Norma is also an ex-officio member of Loyola Marymount's Advisory Council to the College of Business and is a board member of the Health Services Administration at the USC School of Public Administration.

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